Builder's Lab

Family AI · 2025

Joju Kids

Turning screen time into active participation.

Problem

Caregivers want kids to be engaged, not just consumed by content. Planning meaningful activities takes hours; defaulting to YouTube takes seconds.

Insight

I often help care for my nephews remotely. On FaceTime calls, I'd share my screen so they could watch cartoons or do activities while I virtually babysat. What started as a workaround revealed a category: caregivers need support designing engaging experiences without becoming part-time activity directors.

Product

Joju Kids is an AI-powered family activity and learning companion. It helps caregivers — parents, aunties, uncles, grandparents — discover and run educational, creative, and engaging experiences with the children in their lives.

Key Features

  • Age- and interest-aware activity recommendations.
  • Caregiver-friendly playbooks with materials, timing, and follow-up prompts.
  • Remote-caregiver mode for video-call activities.
  • Learning themes that grow with the child.

Product Journey

  • Born from FaceTime babysitting sessions with my nephews.
  • Prototyped the remote-caregiver mode first, then the broader activity engine.

Challenges

  • Designing for two users at once — the caregiver and the child — with different needs and different attention spans.

Lessons Learned

  • The best family products take work off the caregiver, not add to it.

Future Vision

Become the trusted companion that every modern family — and every modern caregiver — reaches for when they want to do something together.